2016 Illinois Council of Orchestras
Statewide Conference

Selling the Season: Artistic, Marketing, and Philanthropic Approaches

October 30th, 2016
Symphony Center
220 S Michigan Ave
Chicago, IL 60604
Sunday October 30th, 2016

9:30-10:00am Registration st Symphony Center 8th Floor

10:00am–10:30am Keynote Address by the Executive Director of Arts Alliiance Illinois,Claire Rice

10:45am–12:00pm Concurrent Sessions A&B

12:00pm-12:45pm Lunch Roundtable

1:00pm–2:15pm Concurrent Sessions C&D

3:00pm CSO SUBSCRIPTION CONCERT:
SIBELIUS: Violin Concerto
IVES: The Unanswered Question
R. STRAUSS: Also Sprach Zathustra
(Optional ticket purchase of $65)

Sunday October 30th, 2016

A: DEVELOPMENT: SECRETS BEHIND SUCCESSFUL ANNUAL APPEALS

Moderator: Sarah Sapperstein, Manager of Development Communications, Chicago Symphony Orchestra

Presenter: Liz Heinitz, Director of Annual Giving and Development Operations, Chicago Symphony Orchestra
Description:

Engaging your constituents with annual appeal letters, emails, and/or calls is one of the most fundamental parts of any orchestra fundraising strategy. So why aren’t you seeing the results your institution needs? Liz Heinitz, Director of Annual Giving and Development Operations at the Chicago Symphony Orchestra, will review best practices you can apply to get results from your annual fund appeals. Leave with tips and tricks you can implement today, no matter the size of your organization.

Sunday October 30th, 2016

B: ARTISTIC PLANNING: WHAT EFFECT DOES REPERTOIRE, SOLOIST, OR CONDUCTOR HAVE ON CONCERT ATTENDANCE?

Moderator: John Ryan, Manager of Artistic Operations, Music of the Baroque

Presenters: Monica Wentz, Manager of Artistic Planning, Chicago Symphony Orchestra
Leigh Levine, General Manager, Grant Park Music Festival
Description:

Planning a season is as challenging as the Sunday crossword! At this session, Artistic Administrators talk about, the challenges of programming with mission, conductor, soloist, and budgets in mind. Monica Wentz, Manager of Artistic Planning for the Chicago Symphony Orchestra, Leigh Levine, General Manager of the Grant Park Music Festival, and John Ryan, Manager of Artistic Planning at the Music of the Baroque, will talk about the challenges for three institutional models; subscription, festival, and specialized (early music).

Sunday October 25th, 2015

C: DEVELOPMENT: THROUGH THE FIRE –FUNDRAISING AFTER A CRISIS

Moderator: John Ryan, Manager of Artistic Operations, Music of the Baroque

Presenters: Cheryl Wendt, Chief Development Officer, Elgin Symphony Orchestra
Description:

“Development is not for the faint of hear” is one of Cheryl Wendt’s favorite sayings. Coming from a business background Cheryl stepped into her role at the ESO during challenging financial times and major changes in Board governance and leadership. This discussion will outline some of the “real world” strategies that were used by the ESO staff and Board to rebuild trust with donors and sponsors – including the teamwork philosophy that has helped get the major gifts and corporate sponsorship programs back on track.

Sunday October 25th, 2015

D: ARTISTIC PLANNING: CONCERT ATTENDANCE FROM THE MARKETING PERSPECTIVE

Moderator: Monica Wentz, Manager of Artistic Planning, Chicago Symphony Orchestra

Presenter: Liz Madeja, Vice President of Marketing, Chicago Symphony Orchestra
Jill Hurwitz, Marketing Director, Grant Park Music Festival
Jennifer More, Marketing Director, Music of the Baroque)

Description:

As a continuation of Session B, this session will feature the Marketing departments from those same institutions. Liz Madeja, Jill Hurwitz, and Jennifer More will talk about the effect repertoire, soloists, conductors, and specific works have on ticket sales.